FAQs
GENERAL.
What is
Context4?
Context4 is a psychometric tool designed to provide actionable insights into individual and team behaviors across different contexts. Unlike traditional psychometric profiles, Context4 emphasises contextual awareness, helping individuals and teams understand their behavioral preferences and manage them effectively.
Who is Context4 designed for?
Anyone involved in the development of others. Traditionally that means HR (Human Resources), L&D (Learning & Development) and Executive Coaches. This remains true, however we also believe in shifting the narrative around the ability of Operational Managers to deliver at a brass roots level. Yes using HR and L&D for support, but being able to deliver themselves.
How is Context4 different?
Context4 is a hybrid of a psychometric tool and a workbook with video embedded throughout the profile. It is designed to sustain learning and avoid reinforcing fixed mindsets. It focuses on managing behavioral preferences in varying contexts rather than assigning fixed traits. Additionally, it’s cost-effective, accessible, and flexible, offering both digital and physical formats.
How does Context4 support development?
Context4 provides insights into behavioral preferences, including how these preferences may shift under stress or within teams. The tool encourages reflection and practical application through tailored workbooks that are embedded in the profile, which truly enable the learning to embed after the individual/team leaves a session.
Is Context4 a copy of something?
Let’s be clear we didn’t invent psychometrics. So in the sense that if a furniture manufacture brought out a new chair, it’ going to be built off what is already recognisable from what has gone previously. However you will find the experience of working with Context4 to have unique elements, in terms of vocabulary, workbook, emdedded video, ease of comprehension, challenge to focus on context and not generating a personalised report.
Who is Context4 designed for?
Anyone involved in the development of others. Traditionally that means HR (Human Resources), L&D (Learning & Development) and Executive Coaches. This remains true, however we also believe in shifting the narrative around the ability of Operational Managers to deliver at a brass roots level. Yes using HR and L&D for support, but being able to deliver themselves.
Can Context4 be integrated into training programmes?
100%. We have used Context4 in multiple award winning programmes, the thing that we have really noticed is that with the embedded workbook and video it sustains learning inbetween workshops and embeds after a programme comes to an end.
Can Context4 add value to executive coaching?
This is how we use it all the time. The fact that there is individual and stress elements really help people understand their normative and stress response behaviour. Also having the workbook embedded gives you the capacity to set actions between your sessions, this adds huge value.
Can Context4 be used with teams?
This is a key factor of Context4. The individuals, individual and stress scores are gathered into the team version. This gives a fantastic visual and data driven document that the team can then work with and through. It’s really powerful.
CERTIFICATION.
Do I have to be certified to administer Context4?
While Context4 is easy to understand and use, certification enhances your ability to deliver the tool effectively, whether you're an HR professional, coach, or operational manager. Certification also provides you with in-depth knowledge and resources to maximise the tool's impact.
How do I become certified in Context4?
Look at the certification programme, and choose Option 1 (if you are very experienced and just need to understand the tool) or Option 2 (If this is your first time using Psychometrics and/or you are less experienced). Certification ensures you’re equipped to integrate Context4 seamlessly into your organisation or coaching practice.
What are the benefits of certification?
You will get upgrades on the profiles for free as we grow the system. Exclusive access to the Context4 community. Major deals on Masterclasses and Advanced Coaching. Finally each year you will have the upskill module that will keep your skills tip top!
ACCESSIBILITY & COST.
Is Context4 expensive?
Context4 challenges the perception that psychometric tools are costly and elitist. We really challenged ourselves to make Context4 affordable for both individual and organisational needs, ensuring accessibility without compromising on quality. We really want everyone to have the ability to certify and use the tool.
Is Context4 available digitally?
Yes, Context4 is available to administer online, including PDFs and printable workbooks. This ensures flexibility and ease of use for organisations and individuals alike.
Are there additional costs?
After certification, you have some FREE credits to use the system. After that, you would buy credits to administer profiles and to get the profiles printed in a full gloss book format.
Is my data safe?
Yes. All data privacy is hugely important to us. If you want details we can give you that direct. However its safe, with a capital S, thus Safe!
How does Context4 handle cultural differences?
Context4 is designed to be inclusive and adaptable, recognising that behaviors and preferences can vary across cultural contexts. The approach ensures relevance in diverse environments.
What is the core theory behind Context4?
Context4 is grounded in the principle of behavioral adaptability, focusing on how individuals manage their preferences in context. It integrates elements of self-awareness, team dynamics, and stress responses to create a comprehensive view of behavior.
How can Context4 help me lead my team?
Yes! It can enable you to create a shared language, have truly transparent conversatiuons that allow the team to understand personal and individual frames of reference. More importantly Context4 enables the team to agree what good looks like, while recognising preference, understand that the context we operate is how we will be judged.
Can Context4 be used throughout the organisation?
Absolutely. Context4 is designed to support teams of all sizes, from small departments to global enterprises. Its flexible format and digital accessibility make it ideal for scaling across multiple teams or locations.
Can I customise Context4?
No. That is the one thing we don’t do. So, sorry the format stays the same and things like logos and branding also remain fixed.
PRACTICAL USE.
How do I use Context4 in my organisation?
Context4 can be used to support leadership/management development, team building, talent development and individual coaching. Its insights help improve self-awareness, communication, resolve conflicts, and foster a culture of adaptability and trust.
Can Context4 be used in high-pressure environments?
Absolutely. Context4 includes a Stress Preference Profile that highlights how behaviors shift under stress, allowing teams and individuals to develop strategies to maintain performance and resilience during challenging times.
What do you get with Context4 certification?
12 months FREE subscription, FOREVER upgrades on design, 12 monthly optional group check-ins, 12 months FORUM access, 12 months technical support, and some FREE profiles to get started, access to the portal and discounts on further training and masterclasses.
